HOW TO DO FACEBOOK PIXEL WARMUP DISCOVER A PRE-EMINENT WAY TO SKYROCKET YOUR SALES T0 200%
Facebook Pixel Warmup: Before understanding pixel warmup, let’s understand, how the Facebook algorithm works.
So, there are several conversion optimization events i.e, Purchase, ATC and view content, etc.
When you launch a campaign with a specific optimization event, let’s say purchase, and you choose the United Kingdom location and gave 20$ budget.
Now Facebook will start spending your budget in small portions in all cities and locations of the UK, and at different times.
Since pixel is brand new, it doesn’t know, when and where to spend, so it openly spends budget everywhere.
Let suppose you got 3 purchases on day one and all purchases were from London and made at 11 am.
But let suppose London isn’t the real city, where your ideal audience lies, but your ideal audience is in fact in Birmingham (Who knows)
Since budget and purchases were very low, so it increases chances of random events and automatically reduces chances to get real and authentic data.
Now what will happen is that the next day, Facebook will spend most of your budget at 11 am in London, and let suppose again, some random purchases came from London, (Just by chance).
A time will come when Facebook will start spending 100% of your budget in London and you won’t get the results you were expecting, and your costs will never be under control, as Facebook will never spend in Birmingham as it doesn’t know, Birmingham has the best audience for your business.
We counter this issue with pixel warmup.
By Learning about the Facebook algorithm you can not only skyrocket your business but also can provide your services on different Freelance marketplaces like Upwork, Fiverr, etc. And can Legally start a freelance business in 2021.
Facebook Pixel Warmup
In the FACEBOOK pixel warmup campaign, we choose some cheaper conversion events for optimization, ie view content.
In the same 20$, you got 3 purchases, but you could get 100+ view contents in the same budget.
So, as the quantity increases, the chances of random events decrease, and chances to hit the ideal audience increase.
This is the best practice to warmup pixel, if the pixel is new, or not used for a while, or if the results of a good ad set are dropping.
Ads Campaign structure:
1 ad set with several or one good interest and 10$ daily budget at least, and view content is conversion objective.
The ad set will contain all ad creatives, you are planning to use.
I Hope, I added some value to your reading time.